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10 Years of UWELL: The Unyielding Journey Behind Flavor, Craftsmanship, and Trust

By Staff Editor 19th September 2025 6 Mins

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On the occasion of this special 10th anniversary, why has UWELL chosen “unyielding” as its keyword? Let’s explore the origin through an exclusive interview with the UWELL team – a decade of perseverance that has nurtured ordinary yet unyielding stories.

Congratulations on UWELL’s 10th anniversary! Looking back, what key milestones do you think have shaped UWELL into what we see today?

Down to earth, up to the stars. UWELL’s success wasn’t sparked by any single decision or one big moment. Since we founded the company in 2015, our team has put product R&D front and center. Right from day one, we put flavor and quality improvements at the top of our priority list, and we’ve been pumping more and more resources into research and development year after year. That’s how UWELL’s products have gained recognition from more and more partners and users along the way. We would say this is really the payoff from staying grounded and consistent. It’s the result of long-term, consistent effort, and we’re still doubling down on building deep technical know-how.

What would you like to say to the loyal users who have supported UWELL over the past decade?

Just saying “thank you” doesn’t cut it when it comes to expressing our gratitude. Without our users’ support, there simply wouldn’t be any UWELL to speak of. We’ve never stopped pushing the boundaries of the technologies for flavor and quality. Our users’ needs and expectations are our north star for improvement. We’re determined to make our products better and better, because that’s what we believe is the best way to give back to our loyal users.

Is UWELL planning to release any special products to celebrate the 10th anniversary?

Yes. On August 18, we launched the CALIBURN G4 Classic, designed specifically to celebrate it. True to its name, the sleek and refined craftsmanship, along with the distinctive flavor we’re recognized for, truly reflects what we’ve been working towards over the past decade.

What makes you think the CALIBURN G4 Classic represents UWELL’s ten-year pursuit?

Our team really put a lot of effort into perfecting the CALIBURN G4 Classic, making it a precision-engineered product. You can sense its premium feel at a glance.

Compared with other devices, the product goes through a longer, more detailed finishing process in production, which speaks to UWELL’s serious, craft-driven approach. And because UWELL has always won people over with its flavor, the CALIBURN G4 Classic carries forward the hallmark taste technology of the CALIBURN line. In short, we believe its meticulous build and standout flavor experience perfectly capture the essence of UWELL’s 10-year product journey.

What inspired the design of the CALIBURN G4 Classic?

For vape devices, we’ve always taken a flavor-first approach. Sure, mainstream products nowadays are packed with more and more bells and whistles, but at the end of the day, users’ core need is definitely the “vaping experience” itself.

When we were brainstorming the CALIBURN G4 Classic, that’s exactly what hit us: getting back to basics and focusing on users’ fundamental vaping needs. So compared to the popular products out there right now, this one takes a “less is more” approach. We only included features designed around delivering the optimal flavor experience and ditched all the other add-ons that don’t really enhance the vaping experience.

The photos show that the CALIBURN G4 Classic has a unique style that sets it apart from previous UWELL models. What is the design philosophy behind it?

The whole design philosophy boils down to showcasing “carefully crafted” quality, which is exactly what UWELL’s team has been chasing for the past 10 years. The CALIBURN G4 Classic has a surface finish that’s smoother than any UWELL product we’ve ever made. Every single curved edge and every inch of surface treatment is the result of countless back-and-forth discussions between our designers and materials engineers to nail the best solution.

We went through nearly a hundred rounds of testing and fine-tuning to achieve this fluid, streamlined look combined with that warm, comfortable hand feel that you see today. Because we set the bar so high for this aesthetic device, production takes way more time and manpower than usual. Beauty might be in the eye of the beholder, but the quality that comes from being “carefully crafted” is something you can see and you can feel. The CALIBURN G4 Classic lives up to its name as a distilled reflection of UWELL team’s attitude of setting sky-high standards for quality.

What makes the flavor of the Classic stand out?

First off, the CALIBURN G4 Classic carries forward the latest PRO-FOCS 4.0 Flavor technology from the CALIBURN G4 series, and its wattage is automatically matched to the optimal power based on the cartridge resistance. Our users don’t need to rack their brains figuring it out, and they just get to enjoy the best taste right off the bat.

On top of that, we’ve got a dual airflow control system with stepless damping airflow control and reversible cartridge airflow control, which does a better job of catering to users’ MTL preferences as well as RDL preferences. And the newly upgraded twin vaping sensors, with millisecond-synced signaling, makes every inhale faster to respond and smoother overall. The difference is obvious the moment you get your hands on the product and try it out.

Please describe the UWELL brand in one sentence. What was it like in the past, and what is it like now?

UWELL has always been a straightforward and practical brand, and it’s going to stay grounded in the future as well.

In areas where the rules are constantly changing, how does UWELL manage to keep up with compliance while still being innovative?

You can’t have innovation without a solid compliance foundation. The two are not in conflict at all.

If you had to define UWELL with one word, what would it be?

Unyielding. No matter what, whether UWELL is doing great or facing some tough times, we’ll always keep our feet on the ground. We’ll keep making products, pushing our limits, trying new things, and taking on challenges, all while staying humble and not getting too carried away.

What does UWELL see as the key trends that will impact the vaping industry moving forward? Also, how has UWELL prepared for these changes?

We believe that technological evolution and the ever-shifting demands of the market and users will have the biggest impact on the industry. That’s why we keep up with regulations, track policy changes around the world, and stay tuned to technological developments and shifts in user needs. The future is always changing, so the best preparation is to face that change head-on.

Where do you see UWELL in the next ten years?

Down to earth, up to the stars. UWELL will definitely earn more recognition from users based on the strength of our products.

Visit UWELL’s 10-year anniversary website: https://www.myuwell.com/uwell-10-year-anniversary

Or scan the QR code below.

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